Our Story
A family legacy, carried north.
Born from a 35-year legacy in ecotourism and conservation—pioneering South Africa's first white shark protections—we're two brothers passionate about sharing the wild. We're good at this because we live it.
Their Mother
Jytte Fredholm Ferreira.
Jytte Fredholm Ferreira has worked extensively in terrestrial conservation, wildlife photography, and animal communication, with a strong focus on animal behaviour and the relationship between people and nature.
Their Father
Craig Ferreira.
It's 1991, and Craig Ferreira—white shark hunter turned conservationist—is the Operations Director for the South African Natural History Museum's White Shark Research Project. Following years of hard work, he and his team finally win the battle of making the white shark a formally protected species, marking 1991 as the first time the species had been protected anywhere in the world.
That victory birthed White Shark Projects, South Africa's pioneering commercial shark-diving operation, and later White Shark Africa—a 35-year ecotourism legacy that educated and inspired thousands while driving real conservation wins.
A Family Legacy
Two brothers, building on what came before.
Pioneering South Africa's first white shark protections, the Ferreira family built something rare: a life where conservation, adventure, and genuine human connection weren't separate pursuits—they were simply how things were done.
Storm & Cruise.
We're two brothers passionate about sharing the wild—we're good at this because we live it. We do it because we love it.
Boys on a Boat
Sharks, boats, TV shows.
The three sons of the Ferreira family were there for the whole ride. In 2010 the family moved onto a catamaran and sailed the world for three years.
In their twenties the boys continued the family tradition in conservation and adventure, travelling all over the world in search of good waves, wildlife experiences and ways to influence the world on matters of environmental protection.
From the world to Tromsø.
Storm and Cruise, now in their late twenties, found themselves in Tromsø. A fondness for the nature of the region quickly escalated to Magnetic North—a way to enlighten more people on the wildlife question and to share experiences we feel privileged to have had throughout our lives.
Get to know us and what we do through our blog posts, YouTube and other socials.
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